Ipswich-based insurance brokers Ryan Insurance Group unveiled its new branding, vision and values with a breakfast event on 25th March at Suffolk Food Hall. Amongst the guests were customers, business partners and suppliers as the broker launched its new logo and strapline.
The new brand identity reflects Ryan's, as they will now be known, commitment to provide the very best insurance solutions and risk management advice in order to meet the ever changing needs of its customers. The new strap line: "You can be sure it's right"‚ demonstrates, No grey areas. No woolly thinking. Nothing complex or difficult to understand's and that Ryan's supports its customers and ensures they are at the heart of the business.
A brand new logo reflects a softer, more modern image to support the Ryan's professional and friendly approach. The new website, www.ryans.co.uk, will seek to increase Ryan's online presence and offer an alternative method of communication to existing and prospective customers.
Ipswich and London-based design agency Jacob Bailey led the rebrand and worked closely with Ryan's to deliver the new brand culture, vision and values and new website.
Executive Chairman, Tim Ryan commented;
"It is important that Ryan's retains our established values but at the same time develops a new and modern identity. We feel it's important to let people know what Ryan's stands for and our new tagline ‚"You can be sure it's right"‚signifies the commitment of everyone at Ryan's not only to our customers but to our people and our industry. The landscape for insurance services is changing and we recognise the need for change".
Director Tim Larke commented;
"This is an exciting time for Ryan's as we have continued to develop throughout the difficult financial climate. We feel that the time is right to invest further into our marketing strategy so creating an even stronger brand presence both on and offline. We have worked closely with our staff, as well as focusing on our customers to develop a brand identity that represents our vision and values. The rebrand and launch of the new website demonstrates our ambitions for growth and how we are evolving into a dynamic insurance broker".