Customer service and price. Two of the biggest factors most people take into account when purchasing a product or service. In our brand savvy and environmentally conscious era, the concept of the four Ps – price, product, place and promotion – has been overtaken and added to by a new wave of wants from customers, including sustainability. Referrals and great testimonials are also a key factor. Yet price will, undoubtedly, always be a deciding factor between two equal-looking offerings.
In our summer 2021 mini series, the team at Ryan’s is delving into price – how the cost of products and services is calculated, the mechanisms we can use as businesses to ensure we remain competitive in a fluctuating marketplace, and how, as consumers, we can calculate and reduce the cost of remaining loyal to our preferred brands.
In this mini series, we’ll cover off:
For customers
How to fair compare
How insurance premiums are calculated
Calling a higher price – checking costs at renewal
For businesses
The value of price matching
Working out your price point
Offering a promotion
Can you cost for customer service?
If you’d like to know more about covering all aspects of your home or business insurance, please do call the team at Ryan’s on 01473 343434 – we’re on hand to help.